The Big Picture
The Transcreation Engine takes a piece of English marketing content and adapts it — text and visuals — for any combination of 27 global markets. It's not translation. It's culturally-aware rewriting powered by Claude AI, with image generation for every market.
Load Your Content
You have three ways to get content in. Pick whichever works for your situation:
Paste a URL
Enter a live webpage URL and the engine scrapes the content automatically. Great for landing pages already on the web.
Sample Content
Pre-loaded ADP examples — perfect for your first run. Includes a landing page, enterprise solution page, and blog post.
Paste Text
Paste content as structured JSON. Useful when you have copy already extracted from a document or CMS.
Preview Your Content
After loading, you'll see a preview card showing your content broken down into sections. Each section is tagged by type:
| Tag | Colour | Meaning |
|---|---|---|
heading | Red | Main headline or H1 |
subheading | Blue | Section headline |
paragraph | Gray | Body copy |
list | Green | Bullet or numbered list |
cta | Orange | Call-to-action button text |
Check the section count and CTAs look right, then click "Continue to Market Selection".
Select Target Markets
The market grid shows all 27 supported markets grouped by region. Click any market card to toggle selection. Eight markets are pre-selected by default.
Visual Asset Generation
Below the market grid, expand the "Visual Asset Generation" section to configure image output. You can toggle it off entirely if you only need text.
Choose an image provider (ImageRouter is the default), a quality preset, and tick which asset types you need:
| Asset Type | Dimensions | Use Case |
|---|---|---|
| Hero banner | 1200 × 628 | Page headers |
| Section illustration | 800 × 600 | Body visuals |
| Social — landscape | 1200 × 628 | LinkedIn, Twitter |
| Social — square | 1080 × 1080 | Instagram feed |
| Social — story | 1080 × 1920 | IG/FB stories |
| Email header | 600 × 200 | Campaign headers |
A live cost estimate updates at the bottom as you change selections. When ready, hit "Generate Transcreations".
Processing
The engine runs through two phases automatically:
Analysis (~30 sec)
Claude reads your content and extracts themes, tone, audience, and areas that need cultural adaptation.
Transcreation (5-10 min)
Each market gets transcreated text, a visual brief, and generated images — all streamed in real time.
You'll see a live dashboard during processing:
Review & Export
Once processing completes, you land on the results page with three viewing modes:
Side-by-Side
Original content on the left, transcreated on the right. Switch markets using tabs. This is the default view.
Market Overview
All markets as cards in a grid with status badges. Click any market to jump to its side-by-side view.
Visual Gallery
Lightbox gallery of all generated images grouped by market. Click to enlarge, arrow keys to navigate.
Review Actions
For every transcreated section and image, you have four options:
Approve marks the section as final. Edit opens an inline editor so you can tweak the copy directly. Reject asks for a reason. Note lets you add a comment without changing the status. Images also have a Regenerate option that lets you edit the prompt and re-generate.
A sticky bar at the bottom tracks your review progress and provides export options:
Timing Expectations
| Phase | Duration | Notes |
|---|---|---|
| Content Analysis | ~20-30 seconds | One-time per content piece |
| Transcreation per market | ~20-40 seconds | Markets process in parallel batches of 5 |
| Image generation per image | 15-45 seconds | Depends on provider, quality & rate limits |
| Total (1 market, Economy) | ~3 minutes | Measured: 182s including analysis + images |
| Total (8 markets, Standard) | 8-15 minutes | 32 images + 8 text transcreations |